Tell Your Story

Going green? Improving health equity? Now is not the time to stay humbly quiet.

Thought Leadership Positioning

  • Create case studies

  • Host meaningful experiences

  • Document the process

  • Share as many stories as you can

Events & Experiences

People want to feel part of something that matters. Investing in the needs of a community creates a sense of place, builds brand equity, and increases joy–which in turn drives revenue.

DESIGN THINKING APPROACH

Start by identify people’s needs by listening to what they want. Invite a diverse range of local vendors to collaborate on experiences. Some examples might look like this:

  • Wellness brand activations

  • Pop up workshops to learn skills, knowledge, and make new friends

  • Community dinners with local farms, gardening projects, and chefs

  • Neighborhood nights to foster long-term relationships

  • Field trips to meet artisan suppliers

  • Voluntourism days for guests to participate in community programs

[more content on the way… page under renovation]

Yoga–it's not a fad and although it's been done before, community yoga consistently draws people in. [source: Edition Hotel West Hollywood]

Yoga–it's not a fad and although it's been done before, community yoga consistently draws people in. [source: Edition Hotel West Hollywood]

Every month, invite a different artist to facilitate a purpose-driven installation where guests can participate, and then display it in the lobby for proud photo ops

Every month, invite a different artist to facilitate a purpose-driven installation where guests can participate, and then display it in the lobby for proud photo ops

Urban gardening doubles as an edible art feature

Urban gardening doubles as an edible art feature

Always be documenting. We live in a content-driven society, so make sure to collect photos and videos to use for future marketing needs.

Always be documenting. We live in a content-driven society, so make sure to collect photos and videos to use for future marketing needs.

Workshops are unique experiences for people to learn something new, make new friends, and connect with local vendors.

Workshops are unique experiences for people to learn something new, make new friends, and connect with local vendors.

Who doesn't enjoy smelling fresh herbs while chefs prepare your next drink or dish [source: Olmsted restaurant NYC]

Who doesn't enjoy smelling fresh herbs while chefs prepare your next drink or dish [source: Olmsted restaurant NYC]