FOCUS INDUSTRIES

Plant-based • Eco-Hospitality • Wellness • Cannabis

propelling Messages & visions

As tech evolves, so does the power of Marketing.

For one, our digital activities tracked by Facebook, Instagram, Google, Amazon and cellphone providers supply advertising platforms with volunteered data — thus enabling tailored content to reach us, just for our liking.

As consumers, we see videos, newsletters and articles that have been skewed to meet our interests and behaviors. While intrusive, this “new normal” allows companies to reach audiences they couldn’t have reached before.

The scope of marketing is now much wider than simply advertisingcreativity, discoverability, and connecting with global communities have grown thanks to tech advancements.

As mission-based company, we rely on modern tools to spread meaningful ideas and communicate with the right audiences. Kanyini Collective partners with an expert team of Forbes Council Agency Council Members, Facebook and Google Partners to megaphone messages that matter. The results? Increased brand awareness, boosted traffic and sales, and crowdfunded investor capital that drives startup growth.

The marketing ecosystem changes daily as new technologies emerge, laws change and social habits evolve. We help mission-based businesses to innovate.

 

SERVICES

Strategy • Guidance • Execution

 

Marketing Strategy Plan

Where it all begins — a game plan with a clear vision allows us to show up and execute.

The process includes in-depth industry research, brand positioning, competitor analysis, site analytic tools, financial modeling, channel budget recommendations and proven content funnels.

Our Marketing Plans are algorithmic roadmaps to KPIs.

 

Content Marketing

Things We Do / Buzzwords include:

  • Creative / Copywriting

  • Social Media Management

  • Brand Consulting

  • Website Design and Optimization

  • SEO

  • Email Funnels

 

Advertising

Where data meets creativity.

  • Facebook + Instagram Ads: develop tailored content and messaging to target relevant audiences most likely to convert

  • Effective retargeting: we’ll remind people who’ve browsed your website, watched your videos or abandoned your shopping cart, to come back

  • Influencer Partnerships: paid posts and event attendance

  • Digital Media Buying: programmatic, ad networks*, discounted rates

  • Paid Search: reach people who Google your keywords in real-time

  • Investor-Acquisition: from 80+ crowdfunding campaigns, we have first-party data of Investors in niche industries

  • Investor Acquisition Strategies


    *Compliant premium publishers for Cannabis and Blockchain clients

 
 

How To Work Together

 

Think of us as an extension of your team. We’re available for one off consultations, social media training, and managing any of the services listed above.

Overwhelmed or just starting a business? We’ll take marketing off your plate. With your vision as a compass, we’ll develop branding, website, content and manage your channels.

Outsource to like-minded partners, white label your services and focus on growing your company.

Case studies and deck available by request

We offer special rates for NGOs and student projects