Focus Industries

Plant-based • Eco-Hospitality • Cannabis

 

Marketing propels visions

As tech evolves, so does the power of Marketing. Activities tracked by Facebook, Instagram, Google, Amazon and Cellphone Providers – such as text, photo, and voice recordings – are volunteered data sold to Advertisers.

Although intrusive, this “new normal” has great benefits: as a mission-based company, we rely on marketing tools to spread ideas and communicate with desired audiences. Kanyini Collective partners with Forbes Council Agency Council Members, Facebook and Google Partners to increase brand awareness, boost traffic and sales, crowdfund investor capital and drive startup growth.

This comic is dark and funny. When executed well, targeted ads help brands to NOT spam, as content is tailored by interest and behavior (valuable content) to specific audiences.

This comic is dark and funny. When executed well, targeted ads help brands to NOT spam, as content is tailored by interest and behavior (valuable content) to specific audiences.

The marketing ecosystem changes daily as new technologies emerge, laws change and social habits evolve. We help mission-based businesses to innovate.

 

SERVICES

strategy • guidance • execution


 

Marketing Strategy Plan

Where it all begins — a game plan with a clear vision allows us to show up and execute.

The process includes in-depth industry research, brand positioning, competitor analysis, site analytic tools, financial modeling, channel budget recommendations and proven content funnels.

Our Marketing Plans are algorithmic roadmaps to KPIs.

 
 

Content Marketing

Things We Do / Buzzwords include:

  • Creative / Copywriting

  • Social Media Management

  • Brand Consulting

  • Website Design and Optimization

  • SEO

  • Email Funnels

 
 

Advertising

Where data meets creativity.

  • Facebook + Instagram Ads: develop tailored content and messaging to target relevant audiences most likely to convert

  • Effective retargeting: we’ll remind people who’ve browsed your website, watched your videos or abandoned your shopping cart, to come back

  • Influencer Partnerships: paid posts and event attendance

  • Digital Media Buying: programmatic, ad networks*, discounted rates

  • Paid Search: reach people who Google your keywords in real-time

  • Investor-Acquisition: from 80+ crowdfunding campaigns, we have first-party data of Investors in niche industries

  • Investor Acquisition Strategies


    *Compliant premium publishers for Cannabis and Blockchain clients

 
 

How To Work Together

 

Think of us as an extension of your team. We’re available for one off consultations, social media training, and managing any of the services listed above.

Overwhelmed or just starting a business? We’ll take marketing off your plate. With your vision as a compass, we’ll develop branding, website, content and manage your channels.

Outsource to like-minded partners, white label your services and focus on growing your company.

Case studies and deck available by request

We offer special rates for NGOs and student projects