Information empowers us with choice

Enter The Conscious Business Leader

“They move past deniability and into action. They take a stand and take responsibility for unwanted and unintended outcomes. They choose purpose over only profits. And in doing so, they demonstrate the leadership many of us long for in our governments.” Source: ‘Why Conscious Capitalism Could Save The World’, Forbes

Rather than profit being praised as the sole purpose, conscious business leaders identify ways where companies can fuel humanity’s collective goals.

Sustainability Pays

To be “mission-based” is a viable business strategy.

A common misconception is that in order to be sustainable, a company must take a hit on their profits. This idea is proven wrong each day as successful enterprises soar in the market spaces, momentum built from customers who share their ethos.

This compiled report shows businesses who actively address social and environmental issues, also retain customers and employees better and therefore generate higher returns in the long run.


“Companies have not just a fiduciary responsibility to stockholders but a moral responsibility to all stakeholders, people community and local ecosystem.”

- Marianne Williamson, announcement for U.S President Candidacy, January 28 2019

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The Doughnut of Social and Planetary Boundaries

by Kate Raworth

“Humanity’s 21st century challenge is to meet the needs of all within the means of the planet.

In other words, to ensure that no one falls short on life’s essentials (from food and housing to healthcare and political voice), while ensuring that collectively we do not overshoot our pressure on Earth’s life-supporting systems, on which we fundamentally depend – such as a stable climate, fertile soils, and a protective ozone layer. The Doughnut Of Social And Planetary Boundaries is a playfully-serious approach to framing that challenge, and it acts as a compass for human progress this century.”

conscious capitalism

The Four Principles Of Conscious Capitalism

Conscious Capitalism® builds on the foundations of Capitalism - voluntary exchange, entrepreneurship, competition, freedom to trade and the rule of law. These are essential to a healthy functioning economy, as are other elements of Conscious Capitalism including trust, compassion, collaboration and value creation.

Big Questions To Ask Yourself

Ready to dive deep into Leadership and Company Culture?


To inspire conscious leadership and engagement with your work and job

Fred Kofman, professor and author of Conscious Business, discusses why your job is not your job.

Humanity matters more than any material luxuries or perks that you provide your guests. Because we are people first, hoteliers second. If you can connect with your guests, you will always win. A hotel is just a building. It can't run itself. Tedex by Bashar Wali.


Book List

For Business Leaders, Social Entrepreneurs and Impact Investors


Challenges A Social Entrepreneur Is Faced With When Starting A New Company

Although making a positive impact is discussed as a long-run strategy, the impact truly begins the first day a business is formed. Having particular (moral) standards have brought unique challenges to our venture-adventures. We know we’re not alone. (Instagram) will be posting challenges and advice for running purpose-driven companies