Benefits of Google Local Services Ads
Google Local Services is expanding quickly as a trusted solution and effective lead generator for businesses providing services to their local community.
Google Local Ads is a type of ad that goes one step above Google Ads (previously Google Adwords) by certifying local services with a “Google Guarantee” badge.
Service providers such as locksmiths and photographers are reviewed and verified before being recommended by Google. Advertisers pay per lead, not click, and customers have a refund option up to $2,000 if they are not satisfied with their service. Win-Win.
Plus, Local Service Ads are featured in Google Assistant’s response for voice searches. As “voice searching” becomes the leader in how people find things they need, businesses who do not adapt to Voice-SEO strategies, will become invisible in their market.
Who can advertise with this feature?
Google fully supports Local Service Ads for the following industries:
Air Duct Cleaner*
Appliance Repair Service*
Auto Glass Service*
Auto Service Technician*
Home Improvement Pro*
Junk Removal Provider*
Lawn Care Provider*
Pest Control Technician*
Pet Care Provider*
Roadside Assistance Service*
Tree Service Provider*
Water Damage Service Provider*
Window Service Provider*
*Subject to change. Not all services are supported in all markets.
What can both advertisers and businesses expect when using Google Local Services to attract clients?
Professional services are required to submit licenses and insurance documents
If you receive a lead that is either fraudulent, spam, or was a poor match, you can dispute the charge for credit
Higher ranking: Google’s Local Service Ads sit above the Paid Search ads and the Organic listings
No Ads or Keywords to manage
Be recommended to warm leads during Voice Search
You choose how much you want to spend by raising or lowering your average weekly budget
After reviewing leads, you can follow up with a reply, phone call, or decline the job request
All calls between customers and service providers are recorded
Google makes it easy for you to collect reviews from customers after a service has been provided
The Google Guarantee
Keep in mind this is a new service and hiccups may be part of the process. Some businesses have seen instant growth and better ROI than Google Search Ads - while others have had to dispute a few charged leads.
Which cities is Google Local Ads serving?
Atlanta-Sandy Springs-Roswell, GA
Dallas-Fort Worth-Arlington, TX
Houston-The Woodlands-Sugar Land, TX
Las Vegas-Henderson-Paradise, NV
Los Angeles-Long Beach-Anaheim, CA
Miami-Fort Lauderdale-West Palm Beach, FL
Minneapolis-St. Paul-Bloomington, MN-WI
New York-Newark-Jersey City, NY-NJ-PA
Riverside-San Bernardino-Ontario, CA
San Antonio-New Braunfels, TX
San Diego-Carlsbad, CA
San Francisco-Oakland-Hayward, CA
St. Louis, MO-IL
Tampa-St. Petersburg-Clearwater, FL