Benefits of Google Local Services Ads

Google Local Services Ad

Google Local Services is expanding quickly as a trusted solution and effective lead generator for businesses providing services to their local community.

Google Local Ads is a type of ad that goes one step above Google Ads (previously Google Adwords) by certifying local services with a “Google Guarantee” badge.

Service providers such as locksmiths and photographers are reviewed and verified before being recommended by Google. Advertisers pay per lead, not click, and customers have a refund option up to $2,000 if they are not satisfied with their service. Win-Win.

Plus, Local Service Ads are featured in Google Assistant’s response for voice searches. As “voice searching” becomes the leader in how people find things they need, businesses who do not adapt to Voice-SEO strategies, will become invisible in their market.

Who can advertise with this feature?

Google fully supports Local Service Ads for the following industries:

  • Locksmiths

  • Plumbers

  • Garage Door

  • Electricians

  • HVAC

  • Air Duct Cleaner*

  • Appliance Repair Service*

  • Auto Glass Service*

  • Auto Service Technician*

  • Carpet Cleaner*

  • Event Planner*

  • Handyman*

  • Home Improvement Pro*

  • House Cleaner*

  • Junk Removal Provider*

  • Lawn Care Provider*

  • Mover*

  • Painter*

  • Pest Control Technician*

  • Pet Care Provider*

  • Pet Groomer*

  • Photographer*

  • Roadside Assistance Service*

  • Roofer*

  • Tree Service Provider*

  • Tutor*

  • Upholstery Cleaner*

  • Water Damage Service Provider*

  • Window Cleaner*

  • Window Service Provider*

*Subject to change. Not all services are supported in all markets.

What can both advertisers and businesses expect when using Google Local Services to attract clients?

  • Professional services are required to submit licenses and insurance documents

  • If you receive a lead that is either fraudulent, spam, or was a poor match, you can dispute the charge for credit

  • Higher ranking: Google’s Local Service Ads sit above the Paid Search ads and the Organic listings

  • No Ads or Keywords to manage

  • Be recommended to warm leads during Voice Search

  • You choose how much you want to spend by raising or lowering your average weekly budget

  • After reviewing leads, you can follow up with a reply, phone call, or decline the job request

  • All calls between customers and service providers are recorded

  • Google makes it easy for you to collect reviews from customers after a service has been provided

  • The Google Guarantee

Keep in mind this is a new service and hiccups may be part of the process. Some businesses have seen instant growth and better ROI than Google Search Ads - while others have had to dispute a few charged leads.

Which cities is Google Local Ads serving?

  • Atlanta-Sandy Springs-Roswell, GA

  • Baltimore-Columbia-Towson, MD

  • Boston-Cambridge-Newton, MA-NH

  • Charlotte-Concord-Gastonia, NC-SC

  • Chicago-Naperville-Elgin, IL-IN-WI

  • Cincinnati, OH-KY-IN

  • Dallas-Fort Worth-Arlington, TX

  • Denver-Aurora-Lakewood, CO

  • Detroit-Warren-Dearborn, MI

  • Houston-The Woodlands-Sugar Land, TX

  • Las Vegas-Henderson-Paradise, NV

  • Los Angeles-Long Beach-Anaheim, CA

  • Miami-Fort Lauderdale-West Palm Beach, FL

  • Minneapolis-St. Paul-Bloomington, MN-WI

  • New York-Newark-Jersey City, NY-NJ-PA

  • Orlando-Kissimmee-Sanford, FL

  • Philadelphia-Camden-Wilmington, PA-NJ-DE-MD

  • Phoenix-Mesa-Scottsdale, AZ

  • Pittsburgh, PA

  • Portland-Vancouver-Hillsboro, OR-WA

  • Riverside-San Bernardino-Ontario, CA

  • Sacramento--Roseville--Arden-Arcade, CA

  • San Antonio-New Braunfels, TX

  • San Diego-Carlsbad, CA

  • San Francisco-Oakland-Hayward, CA

  • Seattle-Tacoma-Bellevue, WA

  • St. Louis, MO-IL

  • Tampa-St. Petersburg-Clearwater, FL

  • Washington-Arlington-Alexandria, DC-VA-MD-WV

Interested in trying Google Local Services to generate more leads for your business?